Many clients struggle on their own to capitalize on viral moments when they strike. I helped DUUNES' maximize the reach of his viral "Ain't No Rest For The Wicked" cover by pairing it with relevant IPs, (e.g. Lucifer, Borderlands) utilizing trending meme designs and, most importantly, focusing on the cover's competitive advantage - the vocal performance. This consistency resulted 4.3k posts using the official audio which translated to the song garnering 2,374,887 streams on Spotify. 

In addition to organic creative marketing, I am responsible for developing ads for DUUNES' Fall 2025 tour (one of which I've linked below).