Growth Through Authenticity

I know from over half a decade of experience that the best performing content results from creators caught in the act of being themselves. No other artist embodies this ethos better than Victor. Over the first 90 days of working together, I helped this artist increase both their Instagram and TikTok following by over 2300%. I achieved this with $0 in ad spend by focusing on Victor's competitive advantage as an artist. This meant breaking down their content into usable data based on -  for example - what the hook of the video was. Through this, I was able to calculate that the highest performing videos were focused on Victor's lyrics. Furthermore, through this approach I was able to specify exactly which moments of each song yielded the highest conversion. This approach allowed the client to focus on making their art the marketing itself without being bogged down by pursuing fruitless trends that would leave them drained. Lastly, since this strategy was focused on the creator's art, it translated well to streaming - 400x-ing Victor's Spotify monthly listeners.