Elevating Online Presence &

Driving Engagement

As a digital marketing specialist for Mega Mango, I was responsible for managing the band’s online identity to increase streams and promote merchandise sales. I achieved this by project managing the band’s social media content calendar and preparing profile audits in order to deliver innovative storytelling procedures based on data from our content’s performance. As a result, the business garnered 6 million+ views on YouTube, 10 million+ streams on Spotify, 4 million+ likes on TikTok and 4 million+ views on Instagram to achieve a conversion rate of 35%. Furthermore, my work increased ticket sales by 15.65% and secured the band performance opportunities with larger acts like COIN, Durry, Raffaella, Fredo Disco, and Your Neighbors (as well as a performance on Audiotree, America's Got Talent and on live television via ABC7 in DC). In this role I was also responsible for securing and executing brand partnerships with Fesley and Playtronica. I've included an example of the aforementioned content below.