This video was prepared for Cole Brauer Ocean Racing. As a marketing consultant, I was tasked with strategizing under-developed facets of Cole's online brand in order to increase her followers. I chose to tell the origin story of Cole's sailing career - something I felt could use more emphasis in her current online presence. Her evolution from medicine to sailing makes for an engaging and endearing "come-up" story. Furthermore, this narrative specifically advances Cole Brauer Ocean Racing's mission to inspire young female sailors by illustrating that anyone - no matter their background or gender - can pursue sailing and, with determination, become the champion Cole is today.