I have a keen interest in startups and value building on new ideas. In 2021 I developed and executed the social media marketing strategy for Moraine Road Games' debut flagship product, Risky Chicken. The goal of the campaign was to solidify the brand's voice and DIY archetype in order to increases sales. I accomplished this by creating a series of concise and personal videos to tell the story of Ben - the company's founder. I've included two videos from this campaign below. This increased the company's TikTok following by 137% and subsequently increased sales by over 22%. This campaign also included securing and executing brand partnerships with John Green and Kenyon College.