Prepared for and presented to Universal Music Group’s e-commerce & digital marketing division - Fame House, the deck below outlines my strategy for Noah Kahan's community & content marketing for October 2023 to February 2024. This campaign was conceived to drive measurable revenue around Noah's album release and subsequent tour. The campaign focuses on engaging Noah's fanbase through targeted social media efforst and the creation of "Kamp Kahan" - an exclusive, propietary community of passionate super-fans. By fostering a deeper connection with this dedicated audience, the strategy aims to amplify brand loyalty, boost fan interaction, and ultimately drive sales across various touchpoints, including streaming, merchandise, and ticket sales.