At Mad Dragon Music Group, I managed and produced content for social media campaigns meant to attract new artists to the label and increase brand awareness among the student body at Drexel University. I've included an example of one of these pieces of content here. I achieved the aforementioned goals by embodying the brand's voice myself and illustrating the label's achievements by implementing an "underdog" archetype. The result was increased attendance to label initiatives with partners like Universal Music Group, Lil Uzi Vert and Gracie Abrams.